How Shutting Down Lead to a Stronger Vision (and the Future of O25). This week the editor discusses why O25 went dark. The journey of getting to the top and crashing hard from bloggers overwhelm. Recovering and finally making the decision to bounce back with genuine passion. #Blogging #BloggingForBeginners #BloggingLifestyle #BloggingTips

Since getting my first lock and key teenage diary, journaling has always been apart of my life. Throughout both the bad and good times it provided a sense of peace. Knowing that my thoughts, dreams, accomplishments, and failures were written down made it even more real.

Two years ago, I made the decision to start a blog not knowing that it would mean so much or get so big. Until then my thoughts were my own, private and sacred.

It took a while to accept the concept but I knew that blogging would be different, that I’d be putting those same thoughts on the internet forever.

In the beginning, it felt exhilarating. A new adventure that was scary, thrilling and yet addictive at the same time. I was choosing to broadcast those same thoughts and opinions to the world and read by thousands of viewers.

As time went on the excitement slowly faded and in its place came the feeling of obligation. An obligation to write, create this and promote that…

Blah Blah Blah.

How hard can it really be?! You ask…pretty damn hard indeed. 

I’ve said it a million times and  I’ll continue to do so for the rest of my list. Blogging is not for the faint of heart. Your readers become attached and regardless of your personal life expect a high level of content. 

Which is completely understood, I would never want a loyal reader to feel in some way that the blog’s content weakened or doesn’t reflect the brand. Not only that but once I made the switch into side hustle, keeping up became too much. Now with that said, I’m proud of the dedication and hard work it took to build the O25 brand.

 

Why I Called it Quits: Making the Choice to Let Go

I didn’t just throw up a maintenance mode, I completely shut the website down. Kept the domain and canceled hosting, thankfully I had the foresight to back up the website. Saved the file somewhere deep in the computer archives and went on about my life.

Why did I do that?

For weeks actually, more like months, I let O25 go. The decision was spontaneous and no drastic explanation comes to mind. Simply put, I got too big too fast. Before I launched, I took the time to research. Three months of learning this, that and everything in between.

In that time, every “how-to” article warned that a new blog is lucky to get even an accidental click.

Right out the gates, the blog exploded. On even the worst days, O25 still averaged thousands of page views. It was a huge accomplishment and for two years I kept up.

But then guess what? I burned out.

There’s so much that actually goes into running a blog and the do’s-&-don’ts are constantly changing. New competition is emerging daily and when you’re handling everything on your own it’s no wonder why most bloggers fail.

 

Why I Made the Decision to Bring O25 Back: For the Love of Blogging

To be honest, I missed it. Without even realizing, writing became not just a hobby but a large part of my life. I missed reading Ask Britt emails, chatting up other bloggers, writing whatever came to mind and even managing the most dreadful parts of running a blog.

It took a lot of contemplation to officially bring O25 back, reflecting on the future. Where I saw the brand leading and the changes that needed to be made.

The truth is that I love blogging, forever and always.
 
I can’t guarantee O25 will continue to thrive or fail like thousands of others but I’m deciding to pour my heart and soul into once more.
 

The Future of O25: Less Business More Authenticity

In hindsight, blogging for income was the negative turning point.  Although I still plan to take brand sponsorships, I’ll be cutting back. ALOT.
 
I love being creative and putting out content that truly connects with readers. So instead of treating O25 like a business, my main focus is now writing again. 
 
The future of O25 is authenticity, reconnecting the brand to its true purpose. Providing career, relationship, and all other lifestyle advice for the late-aged millennials.
 
I hope that in this re-direction, O25 will continue to be a resource for those still finding themselves in adulthood.


Hope you enjoyed this and have a fantastic weekend! Feel free to send Q&A questions directly on “Ask Britt

Britt Mont
How Shutting Down Lead to a Stronger Vision (and the Future of O25). This week the editor discusses why O25 went dark. The journey of getting to the top and crashing hard from bloggers overwhelm. Recovering and finally making the decision to bounce back with genuine passion. #Blogging #BloggingForBeginners #BloggingLifestyle #BloggingTips