Blog Audit: Planning for the New Year

Blog Audit: Planning Your Business. our blog is your baby and if you’re smart it’s also your business. And as a business owner it’s important to review all the things that have occurred over the past year. Running an annual audit on your blog is the great way to see where you are.

What is an Audit?

The definition of an Audit is, “An official inspection or examination of an individual’s or organizations accounts to determine accuracy”. When most people think of auditing the first thing that comes to mind is being personally reviewed by the government in regards to taxes. Although this is true and highly important, today we’ll be discussing auditing your own brand and business.

Why Should You do an Audit?

Your blog is your baby and if you’re smart it’s also your business. And as a business owner it’s important to review all the things that have occurred over the past year. Did you reach your goals? If not, why? and if so, what worked best? The answers will be different for everyone but running an audit on your brand and business will give you a closer perspective to reassess where you are and how much farther you need to go.

How to Run an Audit?

The best way to get started is to pretend that you are a visiting reader. Like most things in life it’s hard to be unbiased when it comes to something that you have worked hard on and hold dear. But criticism is apart of life and it’s definitely apart of business. Some readers will love certain aspects and others will hate it. By becoming mindful of a readers experience you’ll see the flaws as well as the beauty in all the work that you’ve done.

Website Design

  • Does the logo and color scheme correctly portray the brand?
  • Is the theme design responsive and functional on both desktop & mobile?
  • Are categories clearly defined?
  • Is the overall website easy to navigate?

Home Page / Sidebar

  • Does the home page make a good impression?
  • Is your bio clear and to the point?
  • Are all important pages easy to locate? i.e. Work with me / Privacy Policies
  • Is the sidebar too busy and over-crowded?
  • What feature images are being displayed and are they correct?

Posts & Content

  • Is each post well-written? Remember, Quality over Quantity
  • Are you using high-quality images and correct sizes within posts?
  • Do your posts stay on topic? Should any be re-written?
  • If monetizing, are there too many ads? 

Should Social Media Be Audited Too? 

Along with your website, it’s a good idea to do social media audits as well. Now is the perfect time to go through your feeds and determine what is driving traffic. Review all of the analytics and make a list of what accounts bring the highest referral numbers. How can you improve those numbers further through the new year? What is your lowest referral source and what can you do to take it to the next level? My top referral is Pinterest via Tailwind, on average it brings nearly 140k monthly views but I’ve neglected Instagram so I’ll be planning and creating a strategy to build both accounts.

Analytics of Pinterest Traffic and Views

Why is Pinterest My Highest Referral?

Simply put, Tailwind and CoSchedule. I’ve focused alot of my marketing and advertising through these programs and the numbers show that they’ve come through. Because of Pinterest I’ve been able to grow and target a wider audience then I would normally have been able to reach. But although it’s been a great source of traffic I’ve neglected my other social media accounts. i.e. Facebook, Twitter and especially Instagram. 


Why is Instagram My Lowest Referral?

Well, I haven’t been proactive. One of the biggest obstacles I had with getting started on Instagram as a blogger / business account was figuring out a theme and of course, what images to post. Everyone tells you to do this or do that and you’ll gain a gazillion followers. From the start it seemed impossible to find a flow that worked for me and I avoided posting at all costs.

Finishing Your Audit

Be brutal and honest with yourself. I’m sure there’s been a few missed goals and failures but you’ll never grow unless they are acknowledged. If something isn’t working for you then don’t be afraid to change it and don’t be offended with constructive criticism. Create a plan into the New Year that addresses all of your concerns and how you’ll work at making your blog better.

Britt Mont

Are you a Blogger? Hopefully you’ll be doing an annual audit on your website! Leave a comment below and tell us how your year went!

Blog Audit: Planning Your Business. our blog is your baby and if you’re smart it’s also your business. And as a business owner it’s important to review all the things that have occurred over the past year. Running an annual audit on your blog is the great way to see where you are.

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Blog Audit: Planning Your BusinessBlog Audit: Planning Your Business
  • Pam from Wine and Lavender

    Love this. I could definitely use a blog audit and have been feeling this way for a while. My problem is that I get so caught up in the everyday tasks that I forget to look at the bigger picture and I’m thinking a blog audit will definitely provide some valuable feedback (and might get me to start working smarter, not harder!). Thanks

    • Britt Mont|The Otherside of 25

      Yes, I’ve found it’s the best way to see the bigger picture and allows you to refocus on the purpose of your goals. Good luck on your audit!

  • Chelf Chelfdom

    I could not agree more! Auditing is crucial! Run your statistics, analyze anything you possibly can as much as you can and learn from the results! It’s the only way to move forward!

    • Britt Mont|The Otherside of 25

      Exactly! I’m not where I’d like to be BUT auditing breaks down everything good and bad that’s going on. Thanks for reading!

  • erickwrites

    Yeah, I definitely need to audit my blog. That’s going to be one of my projects for early this next year. Thank you for the advice. 🙂

  • Nadalie

    We should all do a blog audit, and with the new year it’s a perfect time for it. You really need to know what working and what needs improvement. I’ve been taking stock of what I’ve accomplished in 2017 and where I need to focus my energies in 2018. Thanks for the reminder!

    • Britt Mont|The Otherside of 25

      Your welcome! The New Year is the perfect time to access whats working for you and determine what still needs work. Lately, I’ve been working on plan to hopefully take everything to the next level and 2018 is geared to be a productive year. Thanks for reading and Happy New Year!

  • Amila Wickramarachchi

    Thanks for reminding.I sure need to audit my blog.Although I do simple and quick blog audit monthly,I want to do a complete audit during these days.I also need to check what works best and what didn’t work in terms of the topics I wrote in 2017.

    • Britt Mont|The Otherside of 25

      Me too, I usually due a quick monthly assessment but it’s good to sit down and do a complete dive every now and then. Hope everything works out for you in the New Year!

  • David E

    I never thought of doing this honestly. But I agree that I think taking a step back and looking and assessing it would be a good idea to start the year. Do what I can to keep consistent and work the brand better. I know this year has been a whirlwind but good to take a look at yourself at the end of every year and see where you are at.

    • Britt Mont|The Otherside of 25

      Tell me about it, this year has been a definite whirlwind but you’re right. Its good to take a step back and look at the overall picture of accomplishments and failures to improve on the brand. Hope you have a prosperous 2018.

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