What is an Audit?
The definition of an Audit is, “An official inspection or examination of an individual’s or organizations accounts to determine accuracy”. When most people think of auditing the first thing that comes to mind is being personally reviewed by the government in regards to taxes. Although this is true and highly important, today we’ll be discussing auditing your own brand and business.
Why Should You do an Audit?
Your blog is your baby and if you’re smart it’s also your business. And as a business owner it’s important to review all the things that have occurred over the past year. Did you reach your goals? If not, why? and if so, what worked best? The answers will be different for everyone but running an audit on your brand and business will give you a closer perspective to reassess where you are and how much farther you need to go.
How to Run an Audit?
The best way to get started is to pretend that you are a visiting reader. Like most things in life it’s hard to be unbiased when it comes to something that you have worked hard on and hold dear. But criticism is apart of life and it’s definitely apart of business. Some readers will love certain aspects and others will hate it. By becoming mindful of a readers experience you’ll see the flaws as well as the beauty in all the work that you’ve done.
- Does the logo and color scheme correctly portray the brand?
- Is the theme design responsive and functional on both desktop & mobile?
- Are categories clearly defined?
- Is the overall website easy to navigate?
Home Page / Sidebar
- Does the home page make a good impression?
- Is your bio clear and to the point?
- Are all important pages easy to locate? i.e. Work with me / Privacy Policies
- Is the sidebar too busy and over-crowded?
- What feature images are being displayed and are they correct?
Posts & Content
- Is each post well-written? Remember, Quality over Quantity
- Are you using high-quality images and correct sizes within posts?
- Do your posts stay on topic? Should any be re-written?
- If monetizing, are there too many ads?
Should Social Media Be Audited Too?
Along with your website, it’s a good idea to do social media audits as well. Now is the perfect time to go through your feeds and determine what is driving traffic. Review all of the analytics and make a list of what accounts bring the highest referral numbers. How can you improve those numbers further through the new year? What is your lowest referral source and what can you do to take it to the next level? My top referral is Pinterest via Tailwind, on average it brings nearly 140k monthly views but I’ve neglected Instagram so I’ll be planning and creating a strategy to build both accounts.
Why is Pinterest My Highest Referral?
Simply put, Tailwind and CoSchedule. I’ve focused alot of my marketing and advertising through these programs and the numbers show that they’ve come through. Because of Pinterest I’ve been able to grow and target a wider audience then I would normally have been able to reach. But although it’s been a great source of traffic I’ve neglected my other social media accounts. i.e. Facebook, Twitter and especially Instagram.
Why is Instagram My Lowest Referral?
Well, I haven’t been proactive. One of the biggest obstacles I had with getting started on Instagram as a blogger / business account was figuring out a theme and of course, what images to post. Everyone tells you to do this or do that and you’ll gain a gazillion followers. From the start it seemed impossible to find a flow that worked for me and I avoided posting at all costs.
Finishing Your Audit
Be brutal and honest with yourself. I’m sure there’s been a few missed goals and failures but you’ll never grow unless they are acknowledged. If something isn’t working for you then don’t be afraid to change it and don’t be offended with constructive criticism. Create a plan into the New Year that addresses all of your concerns and how you’ll work at making your blog better.
Are you a Blogger? Hopefully you’ll be doing an annual audit on your website! Leave a comment below and tell us how your year went!
Originally posted 2017-12-20 00:00:05.